Problems Employers Face with Their Employees Social Media Use + Solutions and Tools to Solve Them
Social media has evolved from platforms used solely for personal connection to an indispensable tool for professional communication, branding, advertising and networking. However, this digital blending of personal and professional lives online has also created some challenges for businesses, specifically HR departments.
In this post, we will explore the five biggest problems employers face regarding employees’ use of social media and provide helpful tips for constructively addressing these issues.
1. The Problem: An employee’s personal social media content goes viral.
Solution: To combat any controversy that may be created by an employee’s personal social media post gaining virality, a comprehensive social media policy should be established. The policy needs to clarify the boundaries between personal and professional social media use. Fostering a culture of responsible social media use, encouraging positive content creation, and providing guidance on appropriate online behavior can contribute to a productive and respectful online presence for all employees.
2. The Problem: An employee follows a direct report on social media who feels uncomfortable but pressured to accept.
Solution: Through comprehensive training and the establishment of a social media policy that demonstrates a clear understanding of policies, online education and open communication. By respecting employees’ choices, addressing concerns in a timely manner, and ensuring a supportive work environment, employers can help create a workplace where boundaries are maintained, and employees feel comfortable and respected in their interactions.
3. The Problem: A high-level employee posts inappropriately on their personal social media.
Solution: Preventing a high-level employee from posting inappropriate content on their personal social media account requires a proactive approach that emphasizes education, clear policies, and a culture of responsibility. Implementing social media training will create an environment where all employees understand the importance of presenting the organization professionally online. In turn, this will help protect the company’s reputation and foster a positive and responsible online presence for all employees.
4. The Problem: An employee and a customer start following each other on Instagram.
Solution: By establishing a clear social media policy ,and providing social media literacy and wellness training, employers can ensure that employees maintain appropriate boundaries with customers on social media platforms. Encouraging the use of company official communication channels and leading by example can contribute to a culture of professionalism and respect in the organization’s customer interactions.
5. The Problem: An employee’s past private social media activities suddenly resurface, with negative affects.
Solution: LifeBrand offers World Leading Ai-powered technology that quickly and privately cleans up a user’s social media pages. LifeBrand’s user dashboard makes it simple to curate a powerful personal brand by bringing potentially unprofessional or harmful posts to users’ attention. With ease, our patent-pending technology allows users to analyze and elevate a person’s online presence, detect potentially damaging content, delete or edit problematic posts, and prevent future missteps by improving social media literacy.
LifeBrand was created as a tool for individuals, companies and organizations to responsibly manage their social media presence in an ever-changing world. As society evolves, so do the standards by which people and brands are evaluated and judged.
LifeBrand is the 360° Social Media Solution for any company, business, or organization. To learn more about how our Social Media Cleaning Tool works, click the video below.