LifeBrand Teams Up With Atlanta Falcons On New Multi-Year Strategic Partnership
(West Chester, PA) – LifeBrand and the NFL’s Atlanta Falcons have entered into a multi-year partnership just in time for the 2022 Draft, further expanding the tech company’s reach in the Atlanta market. LifeBrand has an existing partnership with the 2021 World Champion Atlanta Braves. The Falcons are also the fourth National Football League organization to team up with the innovative tech company who helps improve brands through social media reputation management.
“As an organization whose foundation is built on innovation, we are excited to partner with like-minded organizations such as LifeBrand,” says Vice President, Corporate Partnerships, AMB Sports and Entertainment, Mace Aluia. “We value the product that this new innovative technology brings and are excited to bring this partnership to life.”
LifeBrand’s technology uses artificial intelligence to strengthen both individual and corporate brands by quickly detecting potentially harmful social media content with the option to edit or delete. The Falcons intend to offer access to LifeBrand’s solutions to their entire organization.
Through the partnership, LifeBrand receives naming rights to the field level suites in both end zones at the world-class Mercedes-Benz Stadium, which will soon be renamed the LifeBrand Field Level Suites. A variety of in-game and digital assets are also included and will begin being deployed during the Draft.
“The entire Falcons organization, from the top down, have been a pleasure to work with and are truly authentic partners. It has been clear from the start that they believe in our tech and see the benefits it offers to both individuals and brands,” said Thomas J. Colaiezzi, President and Chief Executive Officer at LifeBrand. “We also love Atlanta, especially the fans. It’s the perfect place for us to grow and we look forward to a successful partnership.”
In celebration of the partnership launch, LifeBrand is offering new individual users half off a basic access package through the end of May with promo code FALCONS, redeemable online.
LifeBrand believes in the value of a strong personal brand on social media. LifeBrand has and will continue to develop the most advanced technology to detect and remove potentially harmful content from users’ social media pages with secure AI-powered solutions for both individuals and businesses. With their patent-pending FCRA and EEOC compliant technology, they have built a safer, more compliant way to perform social media health checks and risk mitigation to protect the privacy and rights of employees and employers, and also provide a secure way for individuals to scan and analyze their social media accounts from the point of inception with a simple click. Follow LifeBrand on Facebook, Instagram, LinkedIn and Twitter.
The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur Blank, co-founder of Home Depot, in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field. For more information, please visit www.atlantafalcons.com.
About Mercedes-Benz Stadium
Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi-purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2018 College Football Playoff National Championship, the 2018 MLS Cup, and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and twelve founding partners, which include Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance and Global Payments.