LifeBrand and American Federation of Teachers (AFT) Collaborate to Strengthen Members’ Social Media Presence and Professional Growth Online

May 4, 2023
AFT x LifeBrand

West Chester, PA: LifeBrand, a software company that uses AI-supported technology to help people scan their social media, is teaming up with the American Federation of Teachers (AFT) to help ensure their members’ presence on social media matches who they are today.

“It’s clear that AFT has the best interests of their members in mind advocating for their professions,” said Jemma Barbarise-Kelley, Co-Founder and Chief Operating Officer of LifeBrand.  “AFT was quick to realize that its members may not be the same people they were years ago and want to offer them an opportunity to review forgotten posts online that may not reflect who they are today. We are excited to partner with AFT and help safeguard those who mold the minds of young Americans.”

LifeBrand and AFT partnered to help educate members across the country about how important their digital citizenship is to the public and why they should take some time to review everything they’ve ever posted online and possibly remove or edit dated posts.

The technology is simple to use and allows social media users to easily login to their Twitter, Facebook, Instagram and TikTok with a click of a button. Once connected, the tool gets to work looking for potentially harmful content in the form of captions, text in images, emojis, images, videos, and sound (both in English and Spanish). If anything is found, it will be pulled up on the users’ individual dashboard and they will have the chance to immediately edit or delete that post based on their preference.

AFT members will have the opportunity to opt in for a one-time scan, or a one-year subscription and, as a further benefit, will be able to offer the wellness benefit to their family members.  This way, members who may be union activists, considering a job change, starting a new position, or have a child who is graduating this spring can feel confident that they will have their social media reflect the people they are today.

LifeBrand is proud to be able to help people protect their future from their social media past.

Member Benefit on AFT

About American Federation of Teachers (AFT): The American Federation of Teachers is a union of professionals that champions fairness; democracy; economic opportunity; and high-quality public education, healthcare and public services for our students, their families and our communities. We are committed to advancing these principles through community engagement, organizing, collective bargaining and political activism, and especially through the work our members do. Visit to learn more.

About LifeBrand: LifeBrand is the leader in social media detection and education. Through the use of AI-powered machine learning, our technology locates and flags potentially harmful social media posts. With ease, users can keep, edit or delete these posts directly from our dashboard. LifeBrand also offers a nationally accredited Social Media Awareness and Accountability Certification (SMAA) eCourse for individuals and companies to better learn responsible social media use. For more information, please visit or email