Everything you need to know about Social Media AI

August 31, 2023

You’ve heard the phrase “the age of AI,” but let’s talk about the true nature of AI, what it is, and how you can use it to your advantage. 

In short, AI is a machine learning algorithm that can perform human-like tasks such as learning, reasoning, and adapting to new situations as the user asks. 

With both AI and social media becoming increasingly popular and more available to everyone, it makes sense one would affect another. Here are four ways that AI is impacting social media:

1. Content Curation & Ad Targeting.

Content curation is the act of finding and sharing content relevant to what your followers want based on their activity. This is extremely beneficial to the advertising world as advertisers can generate product content that aligns with your preferences. AI speeds this process up and enhances user experience by personalizing your feed. 

2. Data Analysis & Insights.

AI generates data analysis by processing and analyzing large amounts of data in real-time. This provides insights to help businesses better understand consumer behavior and make more-informed decisions with product development and strategy. 

3. Image Enhancement.

Content creators use technology to improve the quality of their images to enhance user experience. AI can do this by touching up low resolution pictures, adding effects, and can even generate captions. By improving the appearances of the images, the content is more attractive to the viewers. Additionally, because AI has image recognition capabilities, it can generate recommendations to users based on their activity. 

4. Content Moderation.

With AI’s natural language processing algorithms, it can detect and flag unwanted content such as explicit content and hate speech on your social media accounts. As social media is becoming more widely used by everyone – even employers – it is important to put your best foot forward online. This means cleaning up those old cringey posts you shared a decade ago. 


Want to get started and incorporate an AI-powered social media cleaning into your life?

LifeBrand has created a tool where you can check to make sure your social media is in check. With one simple scan, our AI will detect any harmful content on your profile and bring it to your attention. You have the option to keep the post, edit it or delete it directly from LifeBrand’s dashboard. It is secure, simple and private. 


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