What Is Social ORM?

January 14, 2022

SOCIAL ONLINE REPUTATION MANAGEMENT (SOCIAL ORM) is the process by which an individual or business can improve their social media presence, in an effort to positively influence how others view their brand. It is essentially the act of managing how others perceive you or your company through social media.

Why is Social ORM important?

In today’s society, social media is frequently used to generate first impressions of an individual or business. People tend to fall under the trap of the one thing we were told not to do, judge a book by its cover. We can’t help but look at social media profiles, read captions and comments, and create conceptions on who or what this person or company is all about.

Social media is not just looked at for first impressions, however. It is a tool used by businesses to search for potential candidates. In fact, 92 percent of employers use social and professional networks to recruit talent. 92% of all employers! Because this number is alarmingly high, it is essential for individuals to manage their online reputation to better their chances for professional pursuits.

But social media is not just used for employers to look at potential employees… potential employees use social media to look at employers as well! As of January 21, 2021, 82 percent [of employees] consider employer brand and reputation before applying to a job. This statistic shows that it is almost equally important for employers to manage their social ORM. Companies should do their best to spread their brand messaging on social media to attract potential employees and customers.

How do I know what my Social Online Reputation is?

Search your name or the name of your company online. What comes up? What are people saying about you? Do you have mixed reviews?

Check social media, are you engaging or just putting out one-way communication?

How are you problem solving or handling conflict resolution online?

Think about the ways in which you currently communicate with your customer or your friends/followers to identify opportunities for improvement. Are you proactively seeking their feedback?

Check if you are responding to them in a timely fashion.

Evaluate whether you are easy to communicate with. Are you checking for satisfaction?

If you answered no to any of those questions, you have some work to do!

How can Social ORM be improved?

Social ORM can be improved in a multitude of ways.

For businesses:

Create or increase activity on your company’s social media accounts. Creating connections between you and your customers is important for building trust and credibility. This is also why providing options for online reviews is necessary. You want to generate online talks about your company, and incorporate feedback to improve. Responding to reviews is also critical, as it shows your business is listening and willing to adopt customer opinions.

For individuals:

The main way that Social ORM can be improved is through your social media accounts. Making sure your social media is positive and free from any potentially harmful content is critical to having a strong online reputation. This applies not only to posts, but to any comments, retweets, likes, etc. It is important to refrain from online arguments, or associating yourself with any controversial topics. Getting mixed up in these situations can damage your personal brand online and affect how others view you.

For both businesses and individuals:

The biggest factor in strengthening or damaging your Social ORM overall is yourself. Invest in Social ORM. The best way to do this is to make sure your social media is clean and positive, which can be done using one of LifeBrand’s solutions.

Why is LifeBrand the key to a successful Social ORM?

Using a service like LifeBrand can help strengthen your Social ORM and brand. LifeBrand finds any potentially harmful content on your social media pages, and gives the opportunity to edit and delete any posts. Any questionable content on your social media accounts is flagged. You also get explanations as to why this content is questionable. LifeBrand specializes in online reputation management by ensuring the best version of yourself is being represented on social media.

With LifeBrand, you can continually improve your Social ORM and feel confident that you are branding yourself properly online. Get started with LifeBrand’s individual or business solutions or contact a member of our sales team to learn more.