What is My Personal Brand? 3 Quick Tips for Building Your Personal Brand Online

January 26, 2023

So, you’ve definitely heard the term ‘personal brand’ before, but what does it actually mean and do you have one?

The dictionary definition of a personal brand is a widely recognized and largely uniform perception or impression of an individual based on expertise, experience, competencies, actions, or achievements within their community at large.

In summary, What you do, How you look, Who you surround yourself with, How you show up, and What you believe in all make up your personal brand!

3 Quick Steps to build your Personal Brand:

1. Be Authentic

What does it mean to be authentic? It means being yourself on Social Media. Share what you like to do, what values you have, and what you believe in. Let people know about your hobbies, passions, and who you surround yourself with. Trying to be someone you’re not will only come back to bite you…people can tell it is fake!

2. Show off your Personality

What is one character trait or personality trait that you are proud of? Sharing your personality on social media means: Sharing your humor, work ethic, passions, goals, feelings, accomplishments, family, friends, career, side hustles, and more!

3. Be Consistent

Consistency is KEY! Just like going to the gym, eating healthy, or studying for tests – being consistent with your brand on social media will bring new connections, keep current followers, and allow people to trust you which ultimately leads them to revisit your profiles daily!


Finally, make sure your old posts from Instagram, Twitter, and Facebook align with who you are today. You don’t want old, inappropriate posts coming back to ruin new opportunities. See what old posts may be flagged as potentially harmful or inappropriate with a LifeBrand Social Media Cleaning. Head to www.lifebrand.life to get started!