What is a Digital Footprint?

June 5, 2023

We’re sure you’ve heard the phrase ‘digital footprint’ before, but what is it all about and what does it really mean?

A digital footprint refers to the trail of information and data that is created through your online activities. In other words, it is the digital traces left behind when you use the internet for purposes such as social media posts, online comments, blog articles, shared photos and videos (basically…anything you put on the internet or social platforms).

A digital footprint has two components.

  1. Active – The active components include the content that you create and share, such as social media or blog posts.
  2. Passive – The passive components are generated without direct input, such as website analytics, cookies, or data collected by websites.

Though digital footprints can be helpful, they have potential long-lasting consequences because the information and data collected is searchable and accessible by others with a few clicks. This includes friends, family, potential employers, colleagues, and even strangers. 

You may even be wondering, does my employer look at my social media? Umm..yes they do! Employers, in particular, may review your digital footprint during the hiring process to gain more insight on your character, professionalism, and overall fit for the company.

It is important for you to be mindful of your digital footprint and consider the potential impact of their online activities. Taking steps to manage your social media, being thoughtful about what you share online, and regularly reviewing online profiles can help you maintain a positive online presence.

Click here to learn more about our AI-powered social media tool that helps user’s look back at what they posted and ensure it is a current representation of how they want their digital footprint to look nowadays.