LifeBrand has forged new strategic partnerships to expand their footprint worldwide. By partnering with an international marketing agency and expanding office locations in North America and abroad, the company is set out to break into global markets by year-end.
Less than six months ago, Kevin O’Leary, also known as “Mr. Wonderful” from ABC’s hit TV series “Shark Tank,” picked LifeBrand as the winner of a pitch competition created by StartEngine. Since then, the new start-up has been on an accelerated growth trajectory with no plans of slowing down. In just the last few months, LifeBrand was ranked #2 of 20 on Technical.ly Philly’s RealLIST Startups of 2021, signed two professional athletes as brand ambassadors, is prepared to open their Series A one year ahead of schedule, signed large white-label and integration deals for machine learning and AI, and launched a podcast featuring interviews with A-list guests. Their focus now is on expanding the team and the brand to allow to this momentum to continue.
“We are committed to delivering a first-rate product that reaches the masses,” said Thomas (TJ) Colaiezzi, Founder and CEO of LifeBrand. “Our goals are to continue to build the team that makes it possible to create a disruptive and innovative SaaS company, and to make LifeBrand’s social media health screenings commonplace across all demographics.”
LifeBrand was founded on the belief that social media can and should be used for good, and that individuals and businesses alike have an opportunity to utilize social media to strengthen their brand and positive influence.
“It is an exciting time for LifeBrand and we sought out a marketing agency partner who had both the track record and global capacity to align with our aggressive growth strategy goals,” said Colaiezzi. “I’m confident that the team at DIJGTAL is going to get us where we want to go.”
Headquartered in Sydney, Australia with additional offices in North America, DIJGTAL is an innovation-led strategic design and marketing agency. By bridging the gap between Experience Design and Marketing, DIJGTAL transforms complex business problems into ingenious human-led solutions for early stage startups, enterprise ventures and corporate partners.
“LifeBrand created and set a new bar in social media intelligence. As an agency focused on innovative product design and data-led performance marketing, this sat in our sweet spot to support their next phase of growth,” said Ross Churchill, Co-Founder and Managing Partner of DIJGTAL. “We believe in the product and how it will improve lives. We're excited about this opportunity to collaborate with LifeBrand, and are looking forward to helping them accelerate their marketing and customer adoption.”
With the help of their new creative marketing partners at DIJGTAL, LifeBrand will begin to launch new strategic marketing campaigns across a variety of digital and traditional channels to promote its brand and B2C solution in particular across the United States followed by an expansion into international markets.
In regard to team growth, LifeBrand is poised to increase their internal headcount threefold in the US and oversees. This growth is supported by the opening of new LifeBrand offices in Kiev, Ukraine and Las Vegas, Nevada, and by creating 25 new positions at their West Chester, PA Headquarters. Already having had a presence in Prague, Czech Republic for over two years through their technology partner Oak’s Lab, the new team in Ukraine will work alongside Oak’s Lab, focused on enhancing LifeBrand’s AI. The Las Vegas office will primarily house LifeBrand’s West Coast sales presence.
LifeBrand offers both B2C and B2B solutions to help build and protect personal and corporate brands using advanced AI-powered technology to perform social media health checks with the ability to quickly detect and delete potentially harmful posts. To learn more about LifeBrand’s services, solutions and job opportunities please visit www.lifebrand.life.