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Here’s How Employers’ Online Presence Can Attract Talent

September 19, 2022

Businesses learned one vital lesson from the Great Resignation: they need to meet current and potential employees halfway. In today’s Digital Age, this helps explain the popularity of online recruitment.

Online recruitment allows job seekers to easily find the best jobs available for them, even outside their geographical area. Meanwhile, you can efficiently widen your candidate pools and save money. It’s no wonder the global market for online recruitment is expected to grow to $43.39 billion by 2027.

However, you can’t truly reap the benefits of online recruitment if your business doesn’t have a strong online presence. Read on to find out more about how the right online presence can attract talent.


Candidates favor recognizable company names


If you don’t put your name out there, candidates won’t know to look for you. In fact, HR Dive’s 2018 report “Better Brand Awareness Leads to Better Recruitment Potential” found that brand recognition made candidates 40% more likely to apply to a given company.

The best way to take advantage of this demand for recognition is to go beyond your website and various online job boards — and promote your brand on social media. To convince viewers they’d want to work for you, it’s vital to showcase your company culture and values. Bring it home by using language and visuals that will appeal to your target demographic — on the platforms they frequent most.

For example, the majority of Gen Z can be found on Instagram and TikTok. This means they engage better with visual content and informal language. Finally, consider investing in the services of a digital media specialist. They have the specialized research and design skills needed to make your company’s social media stand out from your competitors’.


Candidates want a better online application experience


Though it’s true that companies can benefit from more convenient — and in some cases, even automated — online recruitment, the end product may not be so convenient for applicants themselves.

Some common frustrations candidates have with online recruitment include the long application processes and the possibility that potential employers may delay or stop communicating with them. Applicants may also receive automated responses. A constant online presence can help create a better online application experience.

Keep in touch with online candidates through their channel of choice — whether it be by phone, on social media, or through email. Make sure your recruiters or automated system touches base with them often. Frequently being online to guide applicants can help them feel valued even before they begin working for you. More importantly, it offers multiple opportunities for you to gather feedback on your application process so you can keep improving it.


Candidates prefer companies with good reputations


Here at LifeBrand, we know that job hunters must show a good face to employers on social media. We emphasize that recruiters dislike noticing red flags on a candidate’s social media, like inappropriate content and an absent social media presence. Applicants hold the same standards for potential employers.

As mentioned earlier, candidates are likely to overlook you if you also have an absent social media presence. However, potential hires also scour the Internet to gauge your brand reputation. They look at your website, your social media accounts — and company review sites like Glassdoor and Indeed.

There are many ways an online presence can help boost your company's reputation. Glean points of improvement from online reviews regarding candidates’ application and employees’ work experiences. Take our tip above and use social media to showcase company culture. Arguably the most important step is to push your company’s values in all your online strategies. This will attract candidates that align with these values and are more likely to want to work with you.


If you’re looking to boost your recruitment measures, consider hiring online. As we argue here, creating a strong online presence is the key to attracting the talent you need.

Article written by Regina Jamie

Submitted to LifeBrand