How It Started

Thomas "T.J." Colaiezzi spent nearly two decades as a high level executive in the fitness industry. It was here that he realized that social media was too important to overlook during the hiring process. It bothered him that almost every company “snoops” on candidates' social media behind the scenes. TJ became determined to bring social media screening “above table” by including employees in the process in hopes of making social media background checks as compliant and commonplace as criminal background checks and credit checks.



After months of searching for a compliant solution that gets users' consent and protects both employees and employers alike, he couldn’t find anything. That’s when he saw that a huge problem existed that needed a solution. Enter LifeBrand.