Meet Our Founders

Thomas "T.J." Colaiezzi

spent nearly two decades as a high-level executive in the fitness industry. It was here that he realized that social media was too important to overlook during the hiring process. It bothered him that almost every company “snoops” on candidates' social media behind the scenes. TJ became determined to bring social media screening “above table” by including employees in the process in hopes of making social media background checks as compliant and commonplace as criminal background checks and credit checks.



After months of searching for a compliant solution that gets users' consent and protects both employees and employers alike, he couldn’t find anything. That’s when he saw that a huge problem existed that needed a solution. Enter LifeBrand.


Jemma Barbarise-Kelley

Jemma is LifeBrand’s Co-founder and Chief Operating Officer. She joined LifeBrand as the first paid sales employee in February  2020, and quickly worked her way into the executive team by helping to build the company from the ground up. She holds a B.A. in Business and Philosophy from Franklin and Marshall College. With a keen eye for operations and a strong desire for productivity, Jemma strives to keep LifeBrand running like a well-oiled machine. She is a New Jersey native that found herself in Philadelphia almost four years ago and has never looked back. As a tenured Team Member Development Manager, Jemma aims to use this experience while building LifeBrand’s core team. Her personal mission is to lead a professional life of honesty and integrity, while encouraging ‘failure recovery’ over ‘failure avoidance’.

We Are LifeBrand

Our mission is to empower everyone to reach their full potential by maintaining a meaningful social presence.

We Are LifeBrand

Our mission is to empower everyone to reach their full potential by maintaining a meaningful social presence.

We Are LifeBrand

Our mission is to empower everyone to reach their full potential by maintaining a meaningful social presence.

We Are LifeBrand

Our mission is to empower everyone to reach their full potential by maintaining a meaningful social presence.

Numbers Tell Our Story

We continue to expand and empower our all social media users to reach their full potential by maintaining a meaningful digital presence.

4M+

Posts Scanned

200K+

Posts Flagged

18 Posts

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Meet The Team!

LifeBrand is composed of some of the greatest minds that the industry has to offer.

Our Brand Ambassadors

Devonta Smith

Wide RecEIver- Philadelphia Eagles

"You have to always have the image you want people to see of you... you create your image... So you have to brand yourself the right way"

Haley Jones

Womens College BAsketball Player

"I believe in what LifeBrand stands for... I believe in cleaning up your social media and not having what you may have posted in your past hinder your future opportunities"

Dylan Frittelli

Pro Golfer

"I think LifeBrand can help anyone with a social media presence... As a proud longhorn, I definitely think it can educate kids that are currently in school"

Austin Ekeler

Running Back- LA Chargers

"One reason why I chose to be an ambassador for LifeBrand is because I understand the importance of keeping my reputation clean" 

Join The Dream Team

We are always looking for talented and innovative new members to add to our growing team!