Meet Our Founders

Thomas "T.J." Colaiezzi

spent nearly two decades as a high-level executive in the fitness industry. It was here that he realized that social media was too important to overlook during the hiring process. It bothered him that almost every company “snoops” on candidates' social media behind the scenes. TJ became determined to bring social media screening “above table” by including employees in the process in hopes of making social media background checks as compliant and commonplace as criminal background checks and credit checks.



After months of searching for a compliant solution that gets users' consent and protects both employees and employers alike, he couldn’t find anything. That’s when he saw that a huge problem existed that needed a solution. Enter LifeBrand.

Jemma Barbarise-Kelley

Jemma is LifeBrand’s Co-founder and Chief Operating Officer. She joined LifeBrand as the first paid sales employee in February  2020, and quickly worked her way into the executive team by helping to build the company from the ground up. She holds a B.A. in Business and Philosophy from Franklin and Marshall College. With a keen eye for operations and a strong desire for productivity, Jemma strives to keep LifeBrand running like a well-oiled machine. She is a New Jersey native that found herself in Philadelphia almost four years ago and has never looked back. As a tenured Team Member Development Manager, Jemma aims to use this experience while building LifeBrand’s core team. Her personal mission is to lead a professional life of honesty and integrity, while encouraging ‘failure recovery’ over ‘failure avoidance’.