A Harsh New Reality For Young Professionals

February 21, 2020

As I think back to my time as a college student,

I remember the fun times, the lifelong friends I made, the endless hours of studying, the parties and yes, a few poor decisions.

One thing I never had to worry about was my image and how it is portrayed on social media. I did not have the ability to post an inappropriate picture on Instagram or say something outlandish on Twitter. Had I had any of today’s social media applications at my finger tips 20 years ago I am sure I would have made a few mistakes.

Mistakes on social media have become a harsh reality for young professionals entering the workforce. Inappropriate posts from these young people’s past are coming back to haunt them when they are looking to make their move into the professional world. According to a 2018 CareerBuilder survey, more than 70 percent of employers use social media to screen candidates during the hiring process (it is estimated that in 2020 that number is now over 90 percent), and that 43 percent of employers use social media to check on current employees.

There are certain things that one can do to hide their social media from the general public seeing it, like adjusting your settings to private. However, this is not the best solution! If hiring managers can’t find you online, it’s not a good sign. It looks like you either have something to hide or nothing to show, both of which will send your resume to the bottom of the pile.

So, what is the best thing one can do to protect their social media persona from damaging their career path? The answer is clean it up. LifeBrand has created a solution through our AI based technology that allows individuals to scan all social media accounts for potentially harmful posts and delete or edit them. These potentially harmful posts include things like inappropriate language, aggressive political posts, and bad grammar. The technology created by LifeBrand is a solution to a growing issue many young people are facing when attempting to enter the workforce. Almost all employers say that they will search your social media profiles during the interview process before making a hiring decision. If you are a young professional entering the workforce or just starting your career, I would highly encourage you to consider scanning your social media. Visit https://www.lifebrand.life/cleanbrand today to take advantage of a free social media scan.

Don’t let your past dictate your future.